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Intel/Retail Prices

Price Intelligence

Retail price increase tracker

Luxury brands raise retail prices 1–3 times per year, compounding the cost of waiting. This tracker logs every confirmed increase since 2019 for Chanel, Hermès, and Louis Vuitton so you can see how much prices have risen — and whether resale is actually a deal.

Bags tracked

10

across 3 brands

Avg total increase

+61%

since 2019

Biggest increase

+98.3%

Chanel Classic Flap Medium

Chanel

Classic Flap Medium

Size Medium

$11,500

current retail

+98.3% total
~17.3%/yr
8 increases
Jul 2019
$5,800
May 2020
$6,500+$700 (12.1%)COVID price increase
Jan 2021
$7,800+$1,300 (20.0%)
Jul 2021
$8,200+$400 (5.1%)
Mar 2022
$8,800+$600 (7.3%)
Mar 2023
$10,200+$1,400 (15.9%)March 2023 increase
Mar 2024
$10,800+$600 (5.9%)March 2024 increase
Sep 2024
$11,000+$200 (1.9%)September 2024 increase
Mar 2025
$11,500+$500 (4.5%)March 2025 increase

Classic Flap Small

Size Small

$10,300

current retail

+98.1% total
~17.3%/yr
6 increases
Jul 2019
$5,200
May 2020
$5,800+$600 (11.5%)COVID price increase
Jan 2021
$7,000+$1,200 (20.7%)
Mar 2022
$7,800+$800 (11.4%)
Mar 2023
$9,200+$1,400 (17.9%)March 2023 increase
Mar 2024
$9,700+$500 (5.4%)March 2024 increase
Mar 2025
$10,300+$600 (6.2%)March 2025 increase

Boy Bag

Size Medium

$8,200

current retail

+57.7% total
~12.4%/yr
5 increases
Jul 2019
$5,200
May 2020
$5,600+$400 (7.7%)
Jul 2021
$6,300+$700 (12.5%)
Mar 2022
$7,000+$700 (11.1%)
Mar 2023
$7,700+$700 (10.0%)March 2023 increase
Mar 2024
$8,200+$500 (6.5%)March 2024 increase

Wallet on Chain

$3,800

current retail

+81% total
~17.3%/yr
4 increases
Jul 2019
$2,100
Jan 2021
$2,650+$550 (26.2%)
Mar 2022
$3,100+$450 (17.0%)
Mar 2023
$3,500+$400 (12.9%)March 2023 increase
Mar 2024
$3,800+$300 (8.6%)March 2024 increase

Hermès

Birkin 25

Size 25

$12,800

current retail

+25.5% total
~4.2%/yr
6 increases
Jan 2019
$10,200
Jan 2020
$10,500+$300 (2.9%)
Jan 2021
$10,900+$400 (3.8%)
Jan 2022
$11,400+$500 (4.6%)Annual increase
Jan 2023
$12,100+$700 (6.1%)Annual increase
Jan 2024
$12,500+$400 (3.3%)Annual increase
Jan 2025
$12,800+$300 (2.4%)Annual increase

Birkin 30

Size 30

$14,800

current retail

+24.4% total
~4.1%/yr
5 increases
Jan 2019
$11,900
Jan 2020
$12,100+$200 (1.7%)
Jan 2022
$13,200+$1,100 (9.1%)Annual increase
Jan 2023
$13,950+$750 (5.7%)Annual increase
Jan 2024
$14,400+$450 (3.2%)Annual increase
Jan 2025
$14,800+$400 (2.8%)Annual increase

Kelly 25

Size 25

$12,100

current retail

+29.4% total
~4.9%/yr
5 increases
Jan 2019
$9,350
Jan 2021
$10,300+$950 (10.2%)
Jan 2022
$10,800+$500 (4.9%)
Jan 2023
$11,400+$600 (5.6%)Annual increase
Jan 2024
$11,800+$400 (3.5%)Annual increase
Jan 2025
$12,100+$300 (2.5%)Annual increase

Louis Vuitton

Neverfull MM

Size MM

$2,530

current retail

+68.7% total
~15%/yr
5 increases
Jul 2019
$1,500
Jul 2020
$1,690+$190 (12.7%)
Jul 2021
$1,960+$270 (16.0%)
Mar 2022
$2,030+$70 (3.6%)
Feb 2023
$2,200+$170 (8.4%)February 2023 increase
Feb 2024
$2,530+$330 (15.0%)February 2024 increase

Speedy 25

Size 25

$1,950

current retail

+71.1% total
~15.5%/yr
4 increases
Jul 2019
$1,140
Jan 2021
$1,390+$250 (21.9%)
Mar 2022
$1,620+$230 (16.5%)
Feb 2023
$1,770+$150 (9.3%)February 2023 increase
Feb 2024
$1,950+$180 (10.2%)February 2024 increase

Pochette Métis

$2,770

current retail

+51.4% total
~11.2%/yr
4 increases
Jul 2019
$1,830
Jan 2021
$2,140+$310 (16.9%)
Mar 2022
$2,350+$210 (9.8%)
Feb 2023
$2,570+$220 (9.4%)February 2023 increase
Feb 2024
$2,770+$200 (7.8%)February 2024 increase

Note

Retail prices shown are for standard leather/canvas variants in USD at US boutiques. Exotic leather, limited editions, and regional pricing may differ. Prices are sourced from brand websites, PurseBlog archives, and community-confirmed data points. BagDrop updates this tracker when brands announce or implement price changes.